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Advertising ' Target Your Audience
Lately you have been hearing a lot about targeted
advertising. To convert a major percentage of your site
visitors into buyers and maximize the return on your
advertising dollar you need to target your
advertising. But what is targeted advertising' To
gain insight you first need to answer the following
questions:
-Is your product gender related' (males, females or
both)
-Is your product age related' (Toddlers, kids, teens,
young adults, the middle ages, elders)
-Which particular interest group will your product
appeal to most' (Home, entertainment, education,
personal, Health, small business, corporations etc.)
-Who will most likely buy your product' (School kids,
parents, home based moms, nurses etc.)
If you have answered all the above questions, you will
realize that for instance if you are selling toddlers
toys, its a waste of your money and efforts to
advertise in business magazines. To be sure you might
make some sales if you advertise persistently but you
won't get a good return on your investment.
So how do you go about targeted advertising. Here are
a few online techniques which if done properly could
in fact explode your sales:
1.Get your site listed in the search engines for
appropriate keywords.
2. Use your keywords on the search engines to find
sites of similar interest and exchange your links
with them.
3.Get involved in keyword bidding. You can get best
results at http://www.goto.com and
http://www.findwhat.com .
4.Get involved in pay per click search engines. An
excellent resource on this is
http://www.payperclicksearchengines.com/
5.Get listed in directories related to your particular
interest. You can find directories of interest using
various search engines.
6.Search for ezines that relate to your target audience
and advertise. You may use the following resources to
search for ezines.
http://www.ezinesearch.com
http://www.liszt.com
http://www.ezineseek.com
http://www.pennmedia.com/
http://ejournal.coalliance.org/
7.Of course you may participate in various discussion
forums of interest .This can be very time consuming.
You can search for the appropriate forum at:
http://www.forumone.com
http://www.liszt.com
http://www.dejanews.com
8.Advertise in related classified sections of Yahoo,
MSN, AOL and Lycos.
About the Author Shahnaz Rauf. Author `Zero Dollar
Budget' The Free Articles And Free Site Review At
http://www.snzeport.com. For excellent marketing action
plans, free advertising , join free newsletter-
The Monster Twister. To Subscribe visit:
http://www.snzeport.com/tmtarchives.htm
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